athenahealth

As Senior Social Media Associate at athenahealth, I led multi-channel strategy and execution across corporate social platforms—transforming social into a powerful engine for growth, engagement, and customer connection.

I managed and scaled the brand’s presence across LinkedIn, Twitter, Instagram, Facebook, and Snapchat, driving measurable impact at every stage of the funnel. In my first year alone, I delivered 30% overall channel growth, achieved 45% follower growth, and generated a 230% lift in impressions across corporate platforms.

Beyond audience growth, I focused on deepening engagement and strengthening community relationships. By launching and leading a social customer care program and affiliate initiative, I increased customer engagement by 20%–28%, elevating both brand responsiveness and trust.

Through data-driven strategy, content optimization, and cross-functional collaboration, I helped position athenahealth’s social ecosystem as a dynamic, high-performing extension of the brand.