What I've Done,
Where I'm Going

Creative Excellence

Over the past decade, I’ve worked across social, digital, and brand strategy for a mix of B2B tech companies, professional service organizations, and high-growth brands. Along the way, I’ve learned how to translate complex ideas into clear, engaging content—and, just as importantly, how to help clients understand what actually moves the needle. A lot of my work has centered around building social programs that don’t just look good on paper, but actually drive results. I’ve led social strategies that grew branded channels by more than 500%, built creator and influencer programs from scratch, and managed campaigns that generated strong engagement and long-lasting audience growth. I’m comfortable moving between paid and organic efforts, and I always ground creative ideas in data so the teams I work with can learn, adjust, and improve. I’ve also spent a good portion of my career mentoring and supporting strategists, creators, and agency partners. I really enjoy helping teams find their rhythm—figuring out what motivates them, giving clear feedback, and making space for people to bring forward new ideas. Strong client relationships are another part of the job I take seriously. Whether it’s a fast-moving tech client or a more traditional B2B organization, I’ve found that honest communication and thoughtful counsel build trust and open the door for more ambitious work.