Hannah Florman Jewelry

I partnered with Hannah Florman, a Boston-based private jeweler founded by a former lawyer who set out to redefine the fine jewelry experience. Launched in 2016, the brand was built on a commitment to transparency, trust, and deeply personal client relationships—bringing a refreshing, modern approach to a traditionally opaque industry.

Over 12 months, I helped amplify that vision through strategic storytelling and targeted digital growth—driving a 52% increase in followers and an impressive 289% surge in reach. The result was expanded brand visibility, stronger audience engagement, and a digital presence that reflected the sophistication and authenticity at the heart of the brand.